iPhone 16 series launch to boost Apple’s India market share to 8 per cent

The iPhone 16 series, powered by the new A18 chip, will be available in India from September 20, priced from Rs. 79,900 for the base model, Rs. 89,900 for the iPhone 16 Plus, Rs. 1,19,900 for the 128GB iPhone 16 Pro, and Rs. 1,44,900 for the 256GB iPhone 16 Pro Max, with pre-orders starting on September 13.

Tarun Pathak, Research Director at Counterpoint, notes that Apple is peaking at the right time in India, as the premiumization trend is rising, with almost 17 per cent of volumes and 45 per cent of value coming from the premium segment alone (Rs. 30,000 and above). Hence, Apple’s revenues in India are likely to grow 18 per cent YoY in 2024, with double-digit growth expected to continue in 2025.

Faisal Kawoosa, Founder of TechArc, believes that the iPhone 16 series has interesting additions and upgrades, primarily due to Apple Intelligence, making it a significant launch compared to previous ones. “The interesting thing to note is that even the base variant iPhone 16 doesn’t lack key capabilities, which should result in giving tough competition to players like Google Pixel, which just tried to go bolder after the 9 series launch. I see a lot of potential Pixel buyers now preferring iPhone 16 and 16 Plus,” said Kawoosa.