How this UK couple took on Google and cost the tech giant 2.4 billion pounds

UK couple, Shivaun Raff and Adam, has won a 15-year-long legal battle against tech giant Google, with the company ordered to pay a fine of 2.4 billion pounds ( Rs 26,171 crore) for abusing market dominace.

The couple, who quit their well-paying jobs launched their startup ‘Foundem’, which offers its price comparisons of products and charged a fee when customers click on their product listings through to other websites.

After going live, the founders noticed that their website was pushed way down the lists of search results for relevant queries like “price comparison” and “comparison shopping”.

“We were monitoring our pages and how they were ranking, and then we saw them all plummet almost immediately, “ Adam told BBC.

The founders initially thought their website’s faltering start had been a mistake.

“We initially thought this was collateral damage, that we had been false positive detected as spam,” Shivaun said. “We just assumed we had to escalate to the right place and it would be overturned.”

Even after two years and despite many requests, Google didn’t lift the penalty. Meanwhile, their website was “ranking completely normally” on other search engines, but that didn’t really matter, according to Shivaun, as “everyone’s using Google”.