Ather Energy announces Battery as a Service model for its e-scooters to increase customer base

Ravneet S Phokela, Chief Business Officer, Ather Energy, said that as the EV segment continues to grow in the country, they see customers with different needs and challenges entering the segment.

“With BaaS, ECW and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter. As one of the leading players, we stay committed to making it easier for families to experience the benefits of EVs,” added Phokela.

Ather also said that it is extending the Assured Buyback programme to more buyers. The programme offers up to 60% of the scooter’s value at the end of three years and up to 50% after four years, subject to the kilometers travelled. “This addresses one of the most common concerns among potential EV buyers and the uncertainty around resale values in a rapidly evolving market,” said the automaker.

Ather’s Extended Comprehensive Warranty (ECW) protects customers against manufacturing defects on the battery and 11 other critical components for up to five years or 60,000 kilometres (whichever is earlier).