Ananya Birla to enter beauty and personal care market

Leading business conglomerates in India are increasingly entering the beauty and personal care space. In 2023, Reliance Industries’ Isha Ambani launched Tira, a beauty retail platform offering makeup, skincare, and other beauty products. Last month, industry major Hindustan Unilever Limited (HUL) announced its plan to acquire a 90.5% stake in premium beauty brand Minimalist at a pre-money enterprise value of Rs 2,955 crore.

These trends suggest that in the coming years, the sector will not only expand in size but also become even more segmented and competitive, offering ample opportunities for both established companies and newcomers.

 “The beauty industry in India is evolving at an unprecedented pace, and consumers are increasingly seeking products that resonate with their individuality and lifestyle,” said Ananya Birla.  

She added, “With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands—this venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace.”

The venture would also aim to establish a global footprint. Last year, Aditya Birla Group entered the branded jewellery market with the launch of Novel Jewels.

Ananya Birla, an established singer, also holds positions on the boards of several other Aditya Birla Group companies such as Hindalco, Grasim, and ABFRL.